Buyer Behavior Buyer behavior is the sequential process that a consumer goes through while purchasing certain items. Buyer behavior involves five stages that realize the purchase […]
Psychological factors The psychological factors, as exhibited in figure 2, affect the consumer buying pattern. Motivation drives to meet the necessary safety, social, esteem, and actualization […]
Social Factors The role and status of an individual influence the goods and services they associate. For instance, a human resource manager will purchase products in […]
Personal Factors Age is a significant aspect that dictates the buying behavior of individuals. The drive towards particular products is different for youths and adults. For […]
Economic factors Personal and family income dictates the spending nature of the family. An increase in income results in high expenditure. The extra cash from income […]
Characteristics of organizational buying One of the organizational buying characteristics is time complexity. This characteristic is evident during the decision-making process on item purchase that may […]
Buyer behavior ‘ v organization.’ The individual behavior varies from organizational buyer behavior basing on different aspects. The first aspect is the purpose of buying. Individuals […]
Case study Analysis Genie’s story is a typical example of how human development is not only physical but also greatly influenced by the person’s psychology. Genie’s […]
Introduction Cancer is a chronic disease brought about by unrestricted growth and division of some abnormal cells described as cancer, tumor, or malignant cells that can […]