Media strategy is a term that is common to modern advertising that involves the communication of particular messages to niche markets. Because it involves an in depth analysis of the target market and influencing consumer behavior, media strategy has been used in the entertainment industry to pass messages regarding particular issues. Accordingly, the media strategy will be prerequisite for the promotion of the animated movie “Brave” which is yet to be released. More specifically, this strategy, as well as, all other sub-strategies entailed in the concept will be used to communicate the message of gallantry in children and young adults.
Key words: Media Strategy, Advertising, Direct Response Media, Public Relations
Media strategy is a term used to define a marketing process that involves the identification of target audience, and the classification of the different types of media to be used in the marketing process. This concept is centered on influencing the behavior of the target markets towards the purchase of products or services. Specifically, this strategy has been exploited in the entertainment industry for the promotion of movies and other entertainment events. The animated movie “Brave” is a story about a young princess, Merida, flouts her community’s customs which results in the destruction of her kingdom (IMDB). The movie produced by Pixar uses 3D technology, and is centered on the theme of bravery and determination as a form of entertainment-education for children and young adults. The movie “Brave” is yet to be released and for that reason requires the consideration of several media strategies so as to influence the audience to go watch the movies.
This paper examines the various media strategies that the producers of “Brave” can exploit for the promotion of their movie.
Three media strategies have been identified for the promotion of this movie including advertising, direct response media and public relations. Before going into the media strategies, one must first consider the characteristics of the target audience, which will in turn assist in understanding why these specific strategies were chosen for the movie. Evidently, the target audience are children and young adults, and it will also incorporate anyone who needs a lesson or two about bravery. The main character is female, meaning that in a way the young girls will also be the central targets of the movie. Set to be released in June 2012, the movie, therefore requires the best thought out media strategies, as children are estimated to have closed school for their summer holidays, hence providing a larger audience.
Advertising has been identified as the first media strategy that will incorporate both print and online media for the persuasion of audience to watch the movie “Brave” (Graydon 2003). Examples of advertising activities that can be employed for this movie include posters, online advertisements, and print media advertisements.
Direct response media for the promotion of the movie will incorporate marketing for an immediate response from the target audience (Kern 2001). This strategy will not only create awareness of the movie, it will also engage the audience in various activities that are concerned with the movie. Examples of direct response media activities include TV commercials which might include McDonald’s and Happy meal about the movie, winning a trip to Disneyland, winning tickets to see the movie or winning toys of the characters.
Conclusively, public relations as a media strategy will incorporate the promotion of goodwill between the production company and the target audience and will incorporate activities that allow the meeting of the production crew with the audience(Seitel 2007). Examples of public relations activities as media strategies for the movie include, movie toys in Disney stores & ‘real’ characters event in stores, ‘real’ characters in Disneyland parade, movie game, as well as, contracting fruit juice companies to promote the movie.
“Brave (2012)”. IMDB, Accessed 28 November 2011, http://www.imdb.com/title/tt1217209/
Graydon, S., Made You Look – How Advertising Works and Why You Should Know, Toronto:
Annick Press, 2003.
Kern, R., S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales
Leads for Bottom-Line Success, New York: McGraw-Hill Professional, 2001.
Seitel, F. P., The Practice of Public Relations, Upper Saddle River, NJ: Pearson Prentice Hall,
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
Essay Writing Service Features
Our ExperienceNo matter how complex your assignment is, we can find the right professional for your specific task. Deadline Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free revision policy$10
Free bibliography & reference$8
Free title page$8
How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.Completing the order and download