Once a company has an established flow of customer and is at the top of its growth curve, they have to establish ways by which it can keep the leading position without burning out. One such company is pink, the company has 1had a successful operation since its inception, increased brand, and product line, maintained its customer base and has increased its geographical operations. However, what are the plans of the company with its new product line, pink, how, where and what are the prospects. The company sums all these is one sentence:” the Victoria brand is the power of the business” the company is having a field day with its marketing strategies, new products,teen, market, then there arises s scenario in which the company is accused of exploiting the seventh and tenth graders(teen and preteens)
2-Background & Statement of the
The use of teen pictures to market new products is attracting many attention from marketing specialist, scholars as well as legal quarters. There are considerable dangers associated with the use of this marketing strategy, considering the fact that the company may lose its current customer base on market share just because of one wrong step. Corporate backlash may interfere with the company current positive projection and market capitalization. Gateway marketing strategy is also becoming a legal issue as there is a battle on the use of lingerie and teen to market entry level products.
Sale to the young hip and fashionable customers is likely to be affected. Victoria secret pink, may not last long in the market if the current corporate backlash continues. While the current young, hip and fashionable market shares extremely attractive by all standards, it is likely to fall based on this. The only strategy the company can use is to move to a newer market that offers opportunities for growth while maintaining the current market but with modified business model. The company is also likely to experience improved Sales volume based on their 5 year projection; however, these are only achievable new business model.
The company has an established clothes line and presence in a number of markets and towns. One such place is the New York market. The company is also having anexceptionally stable capital base that it can use to operationalise its market sprees in other territories, for example, the company profitability index and is projected to make more than $10billion in five years time. The company also has a perfect market niche, which it can exploit to its advantage based on experience with the same customers. However, the newer products are also promising with the pink brand racking almost $900 on the first fiscal period.
One of the main weaknesses the company has is the inability to produce new brands within a short time. The company has not diversified its products line in many years and is slow at diversifying. This also posits as a risk to the company. If the company can use its market, presence to influence the market position and roll out new product.
The company is at a terriblysignificant threat its current situation.There are many impending low suits, corporate fights, backlash based on its chosen marketing strategy. The use of teens to market its tweens is attracting many legal issues like the law suits for marketing tom the teen and preteens especially those eight graders. Other threats that the company is exposed to include the fact that the older market is leveling off, and the company has to be constantly in search of newer way of engaging these segments while and acquiring new customers. The retails segments are also likely to get competitive based on the industry attractiveness and market structure that allow free entry and exit into the market
The organization has many opportunities from its new and old brands in the market. For example, the market segment for Teens products is quite large and unexploded. . The number of teenagers in the US is exceptionally high and increasing, these teens are wanted to spend more than $179billion, per annum. On the other hand, more than 60% of this population has jobs and money to spend. However, the amount of money spends on ten by parents and relatives are enormous. This money is spent on electronic, undergarments, pajama, toiletries as well as clothes. It is also beneficial to no6e that the company is also looking for growth, so the exploitation of this market segment offers the best opportunity form the company in its search from growth.
There is anextremely steep change in the status quo, as the clothes that were once worn indoor are becoming outdoor and casual, clothes like pajama, which the company deals in, is quickly becoming a casual wear and people are embracing it. Fashion has also changed, and the lounge wear is becoming more common with modern women. This also proposes a better market for the products of pinks
4-Analysis of Alternatives:
The main alternative that the company has is, to look determine a perfect balance of resources and revenue and use it to exploit the teen market before its get over competitive, introduce newel products and customer loyalty schemes to keep its current customer base. The company can also design a business model that it can implement in the new market that will provide both growth and profitability.
Developing new business model targeting the youth past the teen, and preteen who are likely to make their own decision and not attract a lot of legal attention. Though this model is for the customer above 18 years, it will also attract the teen and the preteen as the model will appeal to both segments.
A perfect mix of marketing strategies and product placement promises a number of good than selling to the old customer, soon the company will have exhausted the market segment and the current target market and seek other markets, however, is the company ready to leverage its current buyer perception a loyalty to its advantage.The company has many opportunities in newer territories where backlash is not common and the market is in need of new product experience. The company can also leverage its positive image to drive sales and profits in new markets.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
Essay Writing Service Features
Our ExperienceNo matter how complex your assignment is, we can find the right professional for your specific task. Deadline Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free revision policy$10
Free bibliography & reference$8
Free title page$8
How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.Completing the order and download