Marketing involves advertising, selling and promoting goods and services from one avenue to another. Marketing is a significant aspect in trade owing to its ability to enhance the interest of involved parties. There are several forms of marketing that have been created as a result of the globalization and introduction of technology. This has changed the dynamics of the trade making marketing one of the more advanced industries. One of the concepts that materialized from the evolution of marketing is the introduction of digital marketing. Digital marketing is the use of various aspects of computer technology when advertising goods and services. Most companies have resorted to using the internet to reach out to a large population compared to other marketing forms.
The focus of this paper is to provide an analysis of the application of digital marketing in the current market. The paper follows the marketing activities of one of the websites that dedicates a majority of their advertisements and promotions to the web. The website, in this case, is steampowerd.com which concentrates on the trade of the latest video games in the market. The thesis of the paper is therefore based on the consumer purchasing plan of the products with the help of the marketing concept.
Steampowerd.com is a company that sells video and computer games. Most of these games are technologically oriented in that one of the qualities they need to function is computer related. Video games have over the years changed from simple games to advanced forms of creative games. The games in question target a particular market making them an essential part of the lives of the people who use them. The age bracket of the target market is (8- 25) which widens the scope of the number of clientele exposed to the products. This gives rise to the creation of consumer purchasing plans that involve the analysis of the purchasing patens of the clients. One of the ways of analyzing the purchasing trends is by the use of a survey. Conducting a survey of the activities involved in the digital marketing website showcases the rate at which the industry continues to grow as a whole.
On studying the website, one notices the development of the advertising trend and the number of consumers that have taken on this form of purchasing. The survey, in this case, should be reflective of the reception of the services provided by the website. The survey concentrates on the purchasing trends of the customers and their involvement in the performance of the website. The website has in display the new products available to the market on their introduction. These products are accompanied with explanations of the features, issues, and quality of the games. The games range from children games to adult-oriented games. The website also has in place different channels that deal with announcements, updates from clients, press releases and blogs that talk on the products introduced into the market.
The website has put in place a section where customers can update the information they review concerning their new products. These reviews involve the experiences the customers have had as a result of the purchase and trial of the products. Updates have also involved in the creation and release of a new version of the same product. This portrays the advantages and disadvantages of the updated product in comparison to the previous one. The survey also looks at the number of consumers that the website attracts in a selected period. This is derived from the rate of purchases of the consumers.
Online consumer purchasing differs from the traditional forms of purchasing in all aspects. One of the areas of significance is the records on the exchange of the goods, preferences, and prices online. The purchasing plan is dedicated to the use of the procurement process when acquiring a product. The website provides login details which are essential for the exposure to the games sold. The login details also have options that require the presentation of the methods a client would prefer to purchase a product. Some of the options differ depending on the payment plan and the financial ability of the client. As stated earlier, the target market of the clients is from (8-25). This is a pivotal aspect of the determination of the various forms of purchasing trends. The observation of the purchasing blogs indicates that some customers choose to subscribe to their favorite products on release. This gives them the chance to have the first look at the latest products on arrival. Subscription is a purchase plan that is used to target diehard fans of products and services available in the market. This plan is also instrumental to the distributors in that it displays the frequency in which the goods are bought. Another form of purchase is the use of website updates of the newly released products. The updates come with the prices of the products and the options of payment. This targets customers who are not as frequent and log on to the website on occasions.
The websites also have pop-ups that are made available to observers of the website. This has in place the arrival of the latest and most requested games. The pop-ups come with the different prices in and availability in the different states and locations. Along with the purchasing plan is the avenue in which the goods will be delivered to the client. Most deliveries are made on the immediate order of the games. This follows the completion of the payment of the product and services of the site. It also involves the extra charge of delivery in cases where delivery is not free.
The purchasing trends are reflective of the type of customers the website and the product attracts. The analysis of the website activities displays that a majority of the consumers are of the male sex aged (12- 16). This category is still dependant on their parents making their parents determinants of their purchase. Such clients do not have subscriptions due to their financial ability. The clients also make up the age bracket of (17-25) years of age. This bracket is more capable to deal with their own payments making them possible subscribers. This category also generates a large client base. They, however, differ from the alternative group in terms of preference, frequency, and advancement of the games.
The customer purchasing plan is essential for the determination of the frequency of purchase, preferences, and customer satisfaction. This is a vital part of marketing in that it shows the situation of the customers in terms of their reception of the service. This is only capable of the conduction of a survey that looks into the activities of the clients. The use of digital marketing creates provision for online marketing which changes the dynamics of the trade. This, as a result, enhances marketing making the service, reliable, efficient and up to date.
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