Understanding e-commerce is very important, especially for companies that are focused on providing online shopping and ordering to their customers. One of those companies is Overstock.com, which also goes by its shortened name of “O.co.” Companies like Overstock do a great deal of business on the internet, and in order to be successful they have to understand the value of what they are doing and how to relate to the customers and potential customers they want to attract. It is not just about having good prices or good products, because customers need to enjoy their shopping experience, feel safe providing their personal information to the site, and be able to easily and conveniently shop for their items and pay for what they decide to buy (Chaudhury & Kuilboer, 2002). With that in mind, Overstock will be examined here in terms of those specific issues, in order to determine how the company functions and what, if anything needs to be changed about the way they do business.
The website design of an e-commerce business is very important (Laudon & Guercio Traver, 2014; Nissanoff, 2006). If the company does not provide what the customer is looking for in the way of products and how to find them, that customer will generally shop elsewhere (Nissanoff, 2006). It is also important that the company focus on colors and text that keeps customers interested and coming back. When they are put off by the way a website looks, they may decide to find a different company. Even if a business offers good deals or has the merchandise a person is looking for, that person is not necessarily going to shop there if he or she feels uncomfortable regarding the look of the site (Miller, 2002). In theory that should not matter, but it is definitely important to a lot of people. Sites like Overstock have to be aware of that, so they can keep customers happy.
The website design for Overstock is colorful and welcoming, with the theme of the most recent holiday prominently displayed (Overstock, 2014). If there is no holiday coming up soon, the site reverts to a more neutral color palette that provides a selection of various types of offerings. One thing the site definitely has going for it is that it is not cluttered. A cluttered e-commerce site can be very difficult to navigate, and can be something that turns off potential customers right away (Miller, 2002). They want to know how to find what they are looking for, and they do not want to have to search through pages of items to locate the things that matter to them. With the proper design, a site can provide a great deal of information on its main page and make that information easily accessible, while at the same time ensuring that customers are offered clean lines and reasonable choices. Overstock does this through headings near the top of the page. Hovering one’s mouse over the heading produces a menu of other, more defined options that can be chosen from, giving the customer plenty of selections while keeping too many choices off of the actual main page, which is the first impression of the site (Overstock, 2014).
Every e-commerce company has to make sales in order to stay in existence, and one of the best ways to do that is through a good shopping cart on its site (Chaudhury & Kuilboer, 2002). The cart should be something that can easily be navigated, and putting items into the cart should be easy, as well. It should also be simple to update quantities and make similar changes, and to remove things from the cart if a customer has changed his or her mind during the course of shopping. It is not always easy to find a great shopping cart, but there are a number of providers that can help a company get what it needs in order to make sure its customers will be happy. A shopping cart does not have to be complex, but it does need to work properly and provide consumers with ease of use, or those customers may not make a purchase (Nissanoff, 2006).
The shopping cart on Overstock’s site is trusted by Google, and provides several options for checkout and payment (Overstock, 2014). That is vital to keeping customers shopping from a company and coming back, because a difficult time at checkout and/or problems with a shopping cart can cause a person to cancel the transaction and go elsewhere for the products they want or need (Chaudhury & Kuilboer, 2002). If a person does that, he or she may not come back to order from the site in the future, and those kinds of problems with customers can cause a company to lose a lot of money over a period of time. It can also mean the company can get a bad reputation, from something that would seem very simple but can actually be quite frustrating for people who are attempting to shop (Chaudhury & Kuilboer, 2002). Because Overstock does a high volume of business, the company understands the value of having a good shopping cart that is easily used by customers, that does not have glitches, and that is not “down” for maintenance or due to problems often, if at all (Overstock, 2014).
Security is another important issue for e-commerce retailers, and it ties into the use and value of a shopping cart on the site. If a person does not feel safe inputting his or her information, he or she will not make a purchase from that site or company (Miller, 2002). There are many data breaches and identity theft issues that happen on the internet, and when a person does not feel protected from that, he or she is not going to provide any kind of personal information — including payment information — to a site. The security that a site uses, especially on its “shopping cart” page, can make or break the site and the success of the company from an e-commerce standpoint. Using a secure site (https:/// / as opposed to http://) is a good start, but many companies go further than that (Miller, 2002). They provide a page on their site that discusses security, and they focus on telling the customer how the customer’s personal information is protected. If they do not make the customer feel safe, they can lose out on a significant amount of revenue.
For Overstock, security is a must. The site is large, and a number of people purchase from it every day. They do that because they know they can get good deals there, and because they want to be able to save money so they can purchase additional things they are interested in. When they do that, they can continue to shop at their favorite retailers — but only if they feel they can trust those retailers to protect their personal information. In the wake of data breaches and other security issues, every e-commerce company has to be more careful with customer information, and every company that has had a breach in the past can and should expect customers to be nervous about shopping with that company, at least for a period of time (Chaudhury & Kuilboer, 2002). Some customers will not worry, but others will have understandable and realistic concerns that must be addressed by the company in a way that makes the consumer comfortable providing his or her information to that site.
Buying from an e-commerce retailer is not just about the selection or the security. It is also about the ways in which a person can pay for his or her purchases. In addition to being able to pay with a credit card, Overstock also allows customers to pay with V. By Visa, or through PayPal (Overstock, 2014). A number of people who buy products online choose to use PayPal, often because it keeps them from being required to provide their credit card or other financial information to a company they plan to make a purchase from. Once they have a PayPal account, they just use that to make their purchases, which does not give any of the retailers and e-commerce sites they purchase from access to any financial data (Laudon & Guercio Traver, 2014). Unless PayPal is breached, they are protected — and PayPal also has good protection if a person’s account is hacked or otherwise compromised. Many credit cards provide that kind of protection, as well, but having financial data compromised is still a hassle, and can be stressful (Miller, 2002).
Additionally stressful is not having enough options to pay for a purchase the way a person wants to. For those who use e-commerce sites quite often, there are certain aspects of doing so that are expected and some that are not. For example, Overstock’s offering of other ways to pay besides a credit card goes above and beyond what many sites will provide to potential customers. That helps Overstock remain more successful, because a higher number of people who find something they like on the site will purchase that item if they are able to pay conveniently and in a way they feel comfortable with. The more payment options offered, the better off an e-commerce site will be in the long run, because it will appeal to more customers (Chaudhury & Kuilboer, 2002).
Overstock is serious about being a good e-commerce company. It knows the value of payment options, a great-looking site, good merchandise selection, and customer security. By paying close attention to what customers want and need, the company has been able to continue to grow and develop into an excellent shopping resource people can use from the comfort of their own home. This would not have been possible without the company’s commitment to excellent customer service and proper care of financial data, along with proper website design.
Chaudhury, A., & Kuilboer, J.P. (2002). e-Business and e-Commerce Infrastructure. NY: McGraw-Hill.
Laudon, K.C, & Guercio Traver, C. (2014). E-commerce. business. technology. society. 10th edition. NY: Pearson.
Miller, R. (2002). The legal and e-commerce environment today (hardcover ed.). NY: Thomson Learning.
Nissanoff, D. (2006). FutureShop: How the new auction culture will revolutionize the way we buy, sell and get the things we really want (hardcover ed.). NY: The Penguin Press.
Overstock. (2014). Overstock.com
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.