According to research, there are five stages, which are involved in the process of decision making before one makes a purchase. The consumer buying decision making process model is beneficial to anyone who wants to make a purchase. The result is that those involved in marketing the product know how to influence purchases rather than the process of buying. In this case, the product being bought is a plasma television set. One has to make an informed decision before they buy the product. Furthermore, there are many brands of plasma televisions on the market, thus one has to buy depending on many factors (Armstrong and Kotler, 2010).
Customers who want to make purchases pass through almost all of the stages depending on the purchase they are making. A lot of deliberation and thought is involved when making decisions for purchasing a plasma television. Need recognition is the first step in the model for making decisions for purchase (Armstrong and Kotler, 2010). The person must have a need for wanting to make a purchasing decision. For example, they might want to buy the plasma TV because their old TV does not work. The other reason could be that the person wants to have a TV that is currently in the market.
Information needs to be obtained by the consumer regarding the various TV’s that exist in the market. Depending on the urgency of the product to be purchased, a decision can be made at this point (Perner, 2011). However, since the product is plasma TV, the customer visits several information centers regarding the product. They include; commercial sources such as retailer, advertising, Personal sources such as neighbors and friends, among other sources. The information sources are influence and are useful to the customer depending on the plasma TV being bought. Personal sources have been found to be a favorite among customers and mostly through ‘word of mouth’. Marketers should identify the target market they think will obtain the information they are providing.
At the stage of evaluation, there are various services, products and alternative brands that the customer has to choose. The customer must make sure that the information obtained is used in a beneficial manner (Learn Marketing. Net, 2011). Product involvement must exist between the product and customer. This means that the choices presented such as Samsung, Sony, and LG TV’s must be well thought of. The customer should choose a brand that is of personal importance and relevance to them. Extensive evaluation is carried out if there specific aspects of the plasma TV that the customer wants to purchase.
After all vital decisions have been made, the customer finally makes a decision on whether to purchase the product or not. At the purchasing stage, the plasma TV is purchased after making relevant evaluations. Purchases, which exist, are either high or low involvement. The latter has evaluation processes that are comprehensible and the former has difficult processes of evaluation. Marketer should find strategies to ensure that they positively influence the decision making process of customers (Learn Marketing. Net, 2011). For example, they might make some aspects of the product more visible and easy to use. A plasma TV should have clear instructions and this will make a difference to customers who want to buy the product.
In conclusion, the final stage involves cognitive Dissonance known as post purchase. After the plasma TV has been bought, the customer might have second thoughts. They might not be sure about the purchase that they made. In the future, they might buy a different brand of a Plasma TV. Marketers should make sure that customers are happy with purchases they have made (Formulis. 2011). According to the formulis website, (2011) marketers should aim to ensure that consumers are aware of the benefits of various products. Customers should not have to struggle to find information regarding product. Thus, the consumer buying purchasing model provides useful information that needs to be known.
Armstrong, G. and Kotler, P., 2010. Marketing an Introduction 10th Ed. New York : Pearson Higher Education.
Formulis. 2011. Consumer Buying Behavior: Understanding Five Stages of the Buying Process, [online] Available at http://www.formulis.com/blog/las-vegas-marketing/consumer-buying-behavior-understanding-five-stages-of-the-buying-process [Accessed 25 November 2011]
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
Essay Writing Service Features
Our ExperienceNo matter how complex your assignment is, we can find the right professional for your specific task. Deadline Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free revision policy$10
Free bibliography & reference$8
Free title page$8
How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.Completing the order and download