Digital and Physical Presence: Advertising Needs
DIGITAL AND PHYSICAL
Space and place in terms of business refer to online and brick-and-mortar presence. Many organizations today enjoy both since website presence has become exceptionally critical for reaching a wider audience and more customers. Marketing has become easier with online presence but at the same time, it also needs to be used effectively in order to reach the right set of customers. We must understand that marketing done online as well as through regular channels may require different kind of preparation since the market segments targeted through differ and also the techniques required are not the same.
Regular marketing channels include print and electronic media such as newspapers, magazines, television and radio. These have a wide reach but the reach is significantly limited to one set of customers. For example print media works for older and more learned group of people. Youth may not be very much interested in newspapers and to reach them through print media, marketing planners need to advertise in specific youth magazines. Similarly, television and radio may have a large following too but again planners need to closely study the available slots for advertising and how they would work since not all television shows are watched by all groups of people and hence the market segment an organization is trying to reach may not be interested in a certain show at all so advertising during that show would produce no significant results. For example to advertise a new washing detergent, it is important to reach women 22 and above. It would be better if they are married and preferably have kids because they would better understand what makes a good detergent.
For this reason, marketers need to understand the markets they are trying to attract in order to see how each medium can be used to reach the right kind of customer and audience. We can better understand the use of each medium when we know the markets we need to reach. Online marketing is now just as effective as print marketing because everybody is wired these days but still it is important to know which markets need to be reached so appropriate online websites and channels can be utilized. For example a company that wants to sell new electronic gadgets would first need to know which the right target market segment is. For such products, the most appealing segment is younger generation because they are early adopters. Then it would need to see where that segment is most likely to read ads. Such people can be found on social networking sites more often thus Facebook advertising and such other places would be the most appropriate one (“The Role of,” Communicus.com). Secondly these people may not be highly interested in reading newspapers or magazines because they usually do not have the time or patience to read hence the better channel would be radio that most would tune into while driving.
It is thus very important not to forget that correct market segmentation is needed to use the right medium. Online was once a trendy place for the young and chic but over the years, it has been adopted by all segments of the society and hence there is no specific segment that can be targeted through it. However segmentation helps in finding the correct websites and techniques to use online so that only the most appropriate segments can be reached. Physical media like print and television are still the most effective ones for marketers and cannot be ignored because no one can depend solely on online advertising. However since times and tastes have changed and many people may no longer check advertisements in print media, it is hence very important to utilize modern technologies as well. A study done for Dove bar advertising showed that internet is now a very powerful medium and can be as effective as TV or print media and it is also highly cost efficient compared to more traditional means. Users can effortless move from TV to online once they learn about websites in print or TV (Burton). The transition is seamless and easy and it must be known that when using the two media, users who need more information about a certain service or product will quickly check out the advertised website. Marketers can save a great deal by advertising the website on TV or in print as they do not have to buy additional TV time to advertise details and can ask viewers to simply visit the website and get more information. This saves money and makes transition effective and seamless.
“Internet is powerful complement to traditional advertising media” 2002. http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/4473
Burton, J. A Marketer’s Guide to Understanding the Economics of Digital Compared to Traditional Advertising and Media Services. Accessed online from http://ams.aaaa.org/eweb/upload/catalog/pdfs/MG18.pdf
The Roles of Traditional Advertising and Branded Social Media in a Successful Marketing Communications Campaign. Accessed online from http://www.communicus.com/pdfs/Communicus-Branded_Social_Media.pdf
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.